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Bruno Mercier and Madeleine Mercier, Investment Advisors │ 1-800-537-0569

Investment Process




The 8 Steps to a performance driven portfolio
1. Possess a thorough understanding of your objectives
2. Prepare a long-term plan
3. Produce an Investment Policy Statement (IPS)
4. Present an optimally diversified portfolio
5. Propose a suitable service agreement
6. Protect capital through continuous monitoring of the portfolio
7. Position assets in different mixes of asset classes according to phase of the market cycle
8. Preclude decisions based on emotion; follow changes in your situation


Code of ethics and standards of conduct for Financial Planners
1. Integrity: offer and provide professional services with integrity
2. Objectivity: be objective in providing professional services to clients
3. Competence: provide services to clients competently and maintain the necessary knowledge and skill to continue to do so in those areas in which the designee is engaged
4. Fairness: perform professional services in a manner that is fair and reasonable to clients, principals, partners, and employers shall disclose conflict(s) of interest providing such services
5. Confidentiality: maintain confidentiality of all client information
6. Professionalism: conduct in all matters shall reflect credit upon the profession
7. Diligence: act diligently in providing professional services


* Please note that financial planning services are not offered to Quebec residents.


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The content of this Internet site, including the investment advice, is only intended for residents of the following provinces and/or territories : Alberta

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